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How to Start a Business on Amazon in India — Complete Step-by-Step Guide
Before you can list a single product, Amazon requires a registered business identity — a GSTIN, a business PAN, and a bank account in your business's name. Here's exactly how to set that foundation up, and how to get your first product live.
GST Registration Included
MSME/Udyam Registration
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Most Popular for New Sellers
Silver Package
Sole Proprietorship · 100% Money-Back Guarantee
₹1,999
Everything you need to start selling on Amazon legally.
- ✓ Professional Assistance
- ✓ GST Registration
- ✓ MSME (Udyam) Registration
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Online Process
Before You List a Product
Why You Can't Start Selling on Amazon Without Business Registration
Unlike a personal online store, Amazon is legally required to collect GST details from every seller of taxable goods — this applies from your very first sale, regardless of how much revenue you make. There is no small-seller exemption for e-commerce marketplaces the way there is for offline retail.
To get your GSTIN, you first need a recognised business identity — even a Sole Proprietorship qualifies. Once registered, Amazon also asks for a business PAN, a bank account in the business's name, and a pickup address that matches your GST registration state. Skipping this step is the single biggest reason new seller applications get stuck in verification.
Start My Business Registration
How It Works
How to Start a Business on Amazon India — Step by Step
Follow these steps in order — registration always needs to happen before Amazon account creation, not after.
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Choose Your Business Structure
A Sole Proprietorship is enough to start — you don't need a Private Limited Company or LLP just to sell on Amazon. Upgrade later if you plan to raise funding or scale significantly.
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Register for GST
GST registration is mandatory for e-commerce sellers from the first sale, with no turnover exemption. Only sellers of GST-exempt goods, like unbranded books, can skip this step.
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Get Udyam (MSME) Registration
Free and optional, but it strengthens your business profile, helps with bank loans, and is often bundled with GST registration for new sellers.
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Open a Business Bank Account
Amazon verifies your bank account against your GST and PAN details — the name must match exactly, so open this account in your registered business name.
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Create Your Amazon Seller Central Account
Register at sellercentral.amazon.in with your business name, GSTIN, PAN, bank details, and a pickup address that matches your GST-registered state.
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Complete Document Verification
Upload your GST Certificate (Form REG-06 with Annexures A and B) and be ready for a short video KYC call where you show your original PAN and Aadhaar.
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List Your First Product and Go Live
Once verified, add your first listing with title, images, price, and stock. Choose Easy Ship or Fulfilment by Amazon (FBA) for shipping.
Compare
Which Business Structure Should You Register as an Amazon Seller?
Most new sellers overestimate what Amazon requires. Here's how the common structures compare.
| Structure | Good For | Setup Cost |
|---|---|---|
| Sole Proprietorship | Solo sellers testing a product or category | Starts at ₹1,999 |
| Partnership Firm | Two or more people co-running the store | Varies by state |
| LLP | Multiple partners wanting limited liability | Higher than proprietorship |
| Private Limited Company | Sellers planning to raise funding or scale fast | ₹10,000–₹30,000+ |
A company or LLP is never mandatory to become an Amazon seller — individuals and sole proprietors can Register for GST and start selling immediately.
Checklist
Documents You'll Need
PAN Card
Your personal PAN if registering as a proprietor, or the business PAN for a company, LLP, or partnership.
GST Certificate (REG-06)
The full certificate including Annexure A and B, showing your registered place of business.
Bank Account Proof
A cancelled cheque or recent bank statement in your business's exact registered name.
Address Proof
Electricity bill, rent agreement, or property document for your GST-registered pickup address.
Aadhaar Card
Required for GST registration and for the video KYC step Amazon may request during verification.
Mobile Number & Email
An active number and email for OTP verification on both the GST portal and Amazon Seller Central.
Transparent Pricing
Choose the Right Package to Get Amazon-Ready
All packages include 100% money-back guarantee and end-to-end support from our team.
Silver Package
For solo sellers just getting started
₹1,999
- ✓ Professional Assistance
- ✓ GST Registration
- ✓ MSME Registration
Most Recommended
Gold Package
Includes your first year of GST Filing
₹3,599₹7,198
- ✓ Professional Assistance
- ✓ GST Registration
- ✓ MSME Registration
- ✓ GST Filing for 1 Year
Premium Package
Adds brand protection for amazon brand registry
₹10,599₹21,198
- ✓ GST Registration
- ✓ MSME Registration
- ✓ GST Filing for 1 Year
- ✓ Trademark Application Filing
Why It Matters
What Proper Registration Gets You
Faster Amazon Approval
Clean, matching documents avoid the verification loops that delay most new seller applications by weeks.
Input Tax Credit
A registered GSTIN lets you claim input tax credit on packaging, shipping, and ad spend — money most unregistered sellers leave on the table.
Room to Scale Later
Starting with a Sole Proprietorship doesn't box you in — you can convert to an LLP or Private Limited Company once your Amazon sales grow.
FAQs
Frequently Asked Questions on Starting a Business on Amazon
Do I need GST registration to sell on Amazon India?
Yes, for almost all product categories. GST registration is mandatory for e-commerce sellers from the very first sale, with no turnover exemption. Only sellers of specific GST-exempt goods, like unbranded books, can register with PAN alone.
Do I need a Private Limited Company to sell on Amazon?
No. A company or LLP is never mandatory to become an Amazon seller. Individuals and sole proprietors can register for GST and start selling immediately; upgrading to a company is only necessary if you plan to raise investment later.
What documents does Amazon ask for during seller verification?
Typically your GST certificate (Form REG-06 with Annexures A and B), PAN card, a cancelled cheque or bank statement matching your business name, and address proof. Amazon may also request a short video KYC call to verify your PAN and Aadhaar.
How long does it take to start selling on Amazon after registration?
GST registration typically takes 3 to 7 working days. Once your documents are ready and uploaded, Amazon's account verification can take anywhere from same-day to 72 hours; your first listing can often go live within days.
Does Amazon deduct any tax from my sales?
Yes. Amazon deducts 0.5% Tax Collected at Source (TCS) on net sales, which you can reclaim while filing your monthly or quarterly GST returns (GSTR-1 and GSTR-3B).
Should I register my brand name as a trademark before selling on Amazon?
It's not mandatory to start selling, but it becomes important if you want access to Amazon's Brand Registry, which unlocks enhanced content, ad tools, and protection against counterfeit listings using your brand name.
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