Protect Your Brand Today
Trademark your business name now to secure legal rights and build trust with customers across India. Start the process today!
Amazon Brand Registration
Ready to protect your brand and boost your sales? Amazon Brand Registration helps you secure your brand, stop counterfeiters, and unlock powerful tools. Register now to stand out, gain more control, and grow your business on Amazon. Start your Amazon Brand Registration today – it’s quick and effective!
Apply for Trademark Registration
₹
6500
- Trademark Availability Search
- Drafting of User Affidavit
- Filing of Trademark Application
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Amazon Brand Registration: Overview
In today’s competitive e-commerce world, protecting your brand is more important than ever. If you’re selling on Amazon, Amazon Brand Registration is one of the most powerful tools available to help you secure your brand identity, enhance your product listings, and grow your business. This article will guide you through what Amazon Brand Registration is, how it works, and why it matters.
What is Amazon Brand Registration?
Amazon Brand Registration is a program offered by Amazon that helps brand owners protect their intellectual property and gain better control over their product listings. By enrolling in the program, sellers can access powerful tools that allow them to manage their brand, detect counterfeit products, and prevent unauthorized sellers from misusing their trademarks.
The program is designed for sellers who own a registered trademark and want to ensure their brand is properly represented on the Amazon marketplace.
Why Amazon Brand Registration Matters?
As more businesses move online, brand theft and counterfeit products have become serious problems. Amazon Brand Registration gives sellers the tools to:
- Prevent unauthorized use of brand names
- Report and remove fake listings
- Control how their brand and products appear on Amazon
- Access marketing and advertising tools exclusive to registered brands
If you want to establish a long-term brand on Amazon, registration is a key first step toward building trust and credibility.
Key Benefits of Amazon Brand Registration
1. Brand Protection
Once you’re enrolled, Amazon helps protect your brand by removing content that violates your intellectual property rights. You can report trademark infringements, and Amazon’s automated systems will scan and remove suspected violations faster.
2. Greater Listing Control
With Amazon Brand Registration, you gain control over the product detail pages that use your brand name. This helps ensure that customers see accurate product information, images, and brand messaging.
3. Access to Advanced Tools
Registered brands get access to:
- A+ Content: Enhance your product listings with detailed images, comparison charts, and brand stories.
- Amazon Stores: Create a multi-page store on Amazon with your branding, similar to a mini-website.
- Sponsored Brands Ads: Run banner ads that feature your logo, headline, and multiple products.
4. Transparency Program
This feature helps prevent counterfeit products by assigning a unique code to each product unit. Customers and Amazon can scan this code to verify authenticity.
5. Amazon Brand Analytics
Gain valuable insights into how customers find and buy your products. Understand search terms, conversion rates, competitor comparisons, and more.
Fee and Required Documents for Amazon Brand Registration
Amazon Brand Registration Fees
₹
6500
- Trademark Availability Search
- Drafting of User Affidavit
- Filing of Trademark Application
Required Documents for Amazon Brand Registration
- Applicant/ Authorised Signatory Name
- Applicant/ Authorised Signatory Father Name
- Applicant/ Authorised Signatory Address
- Name of Company (if any)
- MSME Registration Certificate (If any)
- Trademark Logo in Jpeg Format (If any)
- List of Products or services
- Trademark Class
- Company Email ID and Mobile number
How to Register Your Brand on Amazon?
1. Trademark Search
Before you apply, check if someone else has already registered a similar name. This is called a trademark search.
- Go to the official IP India website: https://ipindia.gov.in
- Search your business name in the Trademark database
- If it’s already taken, consider changing your name slightly
Tip: Avoid names that are too generic or similar to existing trademarks. This increases the chances of approval.
2. Select the Right Trademark Class
Trademarks in India are divided into 45 classes. Each class represents a category of goods or services.
For example:
- Class 25 – Clothing
- Class 35 – Business management, marketing
- Class 41 – Education and training services
You can find the full list of classes on the IP India website. Choosing the right class is crucial because your trademark rights apply only within that class.
3. Prepare the Trademark Application
Once the search is done and the class is selected, prepare your trademark application. You will need:
- Applicant’s name and address
- Brand or business name/logo
- Trademark class
- Description of goods or services
- Proof of business (GST, MSME certificate, etc., optional)
4. File the Trademark Application
You can file a trademark online or through a trademark attorney.
To apply online:
- Visit https://ipindiaonline.gov.in:443/trademarkefiling/user/frmLoginNew.aspx
- Create a login ID
- Fill Form TM-A (for new trademarks)
- Upload the necessary documents
- Pay the fee (₹4,500 for individuals/startups, ₹9,000 for companies)
Once filed, you’ll receive a receipt and trademark application number.
5. Examination and Objection (If Any)
After applying, the Trademark Office will examine your application. They check for:
- Similar existing trademarks
- Legal compliance
- Distinctiveness
If they find issues, they may raise an objection. You or your trademark agent must respond to this within 30 days.
6. Publication in Trademark Journal
If there are no objections, or if objections are cleared, your trademark is published in the Trademark Journal.
This allows the public to oppose it, if they have valid reasons (e.g., they think your trademark is too similar to theirs). If there’s no opposition within 4 months, your trademark is accepted.
7. Trademark Registration
Finally, if no one opposes (or if opposition is resolved), your trademark gets registered. You’ll receive a Registration Certificate with the ® symbol.
Now, you can officially use the ® next to your business name!
How Long Does It Take to Trademark Business Name in India?
The full process can take anywhere from 1 Years to 2.5 years, depending on whether there are objections or not. But you can start using the ™ symbol as soon as you file your application.
How Long is a Trademark Valid in India?
Once registered, a trademark is valid for 10 years. You can renew it every 10 years by filing a renewal application and paying the fee.
This means your trademark can stay active forever — as long as you keep renewing it.
